Adobe Reel Ideas Studio video clip
During my time at VFS, I had an opportunity to be a part of the Adobe Reel Ideas Studio project. In the second term of school I was chosen to be a part of a team as a Junior designer where I was able to work directly with the art director to help establish a brand for the project. Creating initial sketches, mind maps, and mood boards, we were able to effectively brand the Reel Ideas studio and continue applying the brand consistently throughout the rest of the website design. It was a great experience to be able to work on a large scale project with a diverse team of students, alumni, and teachers.
The project was fast paced, deadline oriented, and subject to changes at any time which I feel gave me a great advantage in being familiar with how projects function in the industry. I was also able to take on more responsibility as a Junior designer, moving to being in charge of designing the ‘At The Theatre’ section of the website, where the documentaries form Cannes 2007 were showcased online.