Branding Term 3

In term 3 we were taught branding from Jessica Clark.

We had Jessica for our first term 2d graphics, and we all loved her classes so much.. even though ’some’ people gave her a hard time by taking countless photos of her every class. ^^

I really enjoyed her classes, and got into the final project. We had to brand a new type of food for her parent corporation, Happy Family Foods. Our target was college students, and we needed to come up with something that would become a flagship product, and open up the doors to a new demographic for HFF.

We went through a big process of research and development, which I really enjoyed the most because this phase is crucial for having a truly successful brand. We learned a lot, like the fact that branding is more than just a logo design.. and how to weed out the ‘crap from the crucial’.

I’m not sure how I decided on gum as my product for this project, but I think it turned out to be a pretty good decision in the end. This project and class was probably my favorite from term 3, or even so far.