Hey gang,

Now that we’re in term 6 I am taking some new electives! I decided to take the Branding 2 elective that is being taught by Jessica Leigh Clark . I was wondering how this elective would differ from our first class of branding in Term 3. Apparently this class is going to focus more on the product, or the end result of the project rather than the process. The process of course is still something we are expected to do, also so we can create a case study at the end.. but also so that we have a great portfolio piece at the end of it. I am REALLY excited to do this project, and I’m looking forward to working on it now that I can put more time and energy into it.

I am absolutely in love with Japanese toy design, and almost anything japanese, quirky, cute, and strange! I’ve decided on doing some sort of toy/apparel asian online import store brand. As some of you may know, I am obsessed with Tokidoki and this may give you a peek into the type of brand I will be trying to design.

So far I have been doing some initial research on direct and indirect competitors. Finding out what they are about, and trying to position what I want my brand to be about. As deliverables I will be creating some lookframes of the online website, a logo, a brand guide, and a case study.

Here is my first board of some of the competitors I have come up with so far. If you have any comments, suggestions and/or know of any cool stores out there like this… let me know!!!

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