Leah Bancroft dot com

Bent boutique is a brand created for an online store that sells apparel and accessories. The original concept for this project was to brand a concept store for an idea that I would like to one day fulfill.

For this project I have created a brand, website design for the brand application, and business cards and a letterhead. There is also a brand guide that helps define to future users of this brand how they are able to use the brand in different applications, and hopefully to inspire their designs, rather than restrict.

During my time at VFS, I had an opportunity to be a part of the Adobe Reel Ideas Studio project. In the second term of school I was chosen to be a part of a team as a Junior designer. Creating initial sketches, mind maps, and mood boards, we were able to effectively brand the Reel Ideas studio and continue applying the brand consistently throughout the rest of the website design. It was a great experience to be able to work on a large scale project with a diverse team of students, alumni, and teachers. Here is a link to my experiences and process.

The project was fast paced, deadline oriented, and subject to changes at any time which I feel gave me a great advantage in being familiar with how projects function in the industry. I was also able to take on more responsibility as a Junior designer, moving to being in charge of designing the ‘At The Theatre’ section of the website, where the documentaries form Cannes 2007 were showcased online.

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Launch Project

The brief for Night Owl Gum was to create a snack/food product aimed at college students. After conducting research through surveys and interviews, I came to the conclusion that college students were constantly too busy to cook, eat healthily, and often didn’t have the money to spend on eating out. Because of these results I decided to create a product that focused on blending with the average female college student lifestyle. By narrowing my audience, I found it easier to satisfy one type of persona, than to try and go for such a large range.
With my new audience defined, I created mood boards, mind maps, and researched into direct and indirect competitors to get in the right mindset. I ended up developing a gum product that would give my audience energy when they needed it for studyin, partying, and overall fresh breath. It also acted as a meal replacement. These images are examples of the types of advertisements for Night Owl gum that would appear in women’s magazines.

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Freelancing under the name Soulstruck media, I created a version two for my portfolio. Using Flash, I wanted to create an experience revolved around open space, cleanliness, colour, and sans serif type.

Although this is an older project, I am still drawn to it as a larger stepping stone into developing a personal style.

Launch website

Its About Us productions is a company that needed to create an identity to help define themselves in the industry. Not only did they need something to let their audience know they are professional, but also something that would deliver a message that hit home with their name. It needed to be approachable, warm, and ultimately use-able in many applications.

Working together with the client, I created business cards, and a website design for their online presence.

Launch website

Gameplan Consulting needed an identity that conveyed a form of architectural background, and of course professionalism. I worked with the client to develop business cards, letterheads, and supervised the design for their online presence.

Launch website

Developed an identity for Aimee May which included the design of business cards, and a letterhead.

Little Genius was created during my time working for Maple Technologies Ltd. I developed a logo for Little Genius, and Little Genius Baby for their series of educational dvds.

I was a part of many different roles on this project. From puppetry and voice overs, to video editing, and website designs, it was an experience full of learning opportunities.

The first version of my Soulstruck media online portfolio. I designed and developed this portfolio as a final grad project during my time at EMD Langara College.