Leah Bancroft dot com

Bent boutique is a brand created for an online store that sells apparel and accessories. The original concept for this project was to brand a concept store for an idea that I would like to one day fulfill.

For this project I have created a brand, website design for the brand application, and business cards and a letterhead. There is also a brand guide that helps define to future users of this brand how they are able to use the brand in different applications, and hopefully to inspire their designs, rather than restrict.

Versa onscreen magazine is for young women ages 15-18. For my final project at VFS I chose to create this magazine as an alternative type of publication than what you would normally find on the shelves today. For this project I also acted as Creative/Art Director, Editor, and Project manager. There were many different stages of this project that each took tasks to complete. From thorough research, to working iteratively when designing articles and the final brand, the experience I gained from this project took my understanding of project process to a new level.

Watch video clip
Launch project

A photographic essay of typography found around downtown Vancouver. I went out to photography different styles of band/event posters found on walls, windows, and posts. It was an interesting collection to put together into a poster format.

I have a strong interest in typography, and enjoy trying to define what it is about a specific shape or form of a letter that speaks to me.

Fashion Factory was part of a 2D Graphics course taken at VFS. The assignment included taking photos of interesting shop windows in the local downtown area, then using Photoshop to create a new display. I decided to push my skills using displacement maps and blending modes to create a fashion spread for a magazine concept.

I really enjoy blending photography with 2D elements. I am always completing new tutorials to keep pushing my skills further.
Here is a link to a post which shows some original screens for this project.

Working with lighting, textures, and perspective, this piece was created during my time at VFS, for a 3D course.

I took a simplistic object and modeled it. I then created a sort of poster for a mock company to translate my work into something that could be used for communication design.

Freelancing under the name Soulstruck media, I created a version two for my portfolio. Using Flash, I wanted to create an experience revolved around open space, cleanliness, colour, and sans serif type.

Although this is an older project, I am still drawn to it as a larger stepping stone into developing a personal style.

Launch website

Its About Us productions is a company that needed to create an identity to help define themselves in the industry. Not only did they need something to let their audience know they are professional, but also something that would deliver a message that hit home with their name. It needed to be approachable, warm, and ultimately use-able in many applications.

Working together with the client, I created business cards, and a website design for their online presence.

Launch website

Gameplan Consulting needed an identity that conveyed a form of architectural background, and of course professionalism. I worked with the client to develop business cards, letterheads, and supervised the design for their online presence.

Launch website

Developed an identity for Aimee May which included the design of business cards, and a letterhead.

Little Genius was created during my time working for Maple Technologies Ltd. I developed a logo for Little Genius, and Little Genius Baby for their series of educational dvds.

I was a part of many different roles on this project. From puppetry and voice overs, to video editing, and website designs, it was an experience full of learning opportunities.

While at EMD Langara College, I explored illustration and print design. I created a print brochure of the 3 sections of my life. This is a sample of the project that was created.

The first version of my Soulstruck media online portfolio. I designed and developed this portfolio as a final grad project during my time at EMD Langara College.

I love to experiment with styles and positioning of elements on a page. This was created for a History and Appreciation class at EMD Langara College.

A motion piece created using Flash. For this project I set up an interesting situation and did my own photography. I wanted the piece to have an element of mystery and chose to only reveal the image in full at the end.

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A printed invitation for my graduation show at EMD Langara College.