Leah Bancroft dot com

During my time at VFS, I had an opportunity to be a part of the Adobe Reel Ideas Studio project. In the second term of school I was chosen to be a part of a team as a Junior designer. Creating initial sketches, mind maps, and mood boards, we were able to effectively brand the Reel Ideas studio and continue applying the brand consistently throughout the rest of the website design. It was a great experience to be able to work on a large scale project with a diverse team of students, alumni, and teachers. Here is a link to my experiences and process.

The project was fast paced, deadline oriented, and subject to changes at any time which I feel gave me a great advantage in being familiar with how projects function in the industry. I was also able to take on more responsibility as a Junior designer, moving to being in charge of designing the ‘At The Theatre’ section of the website, where the documentaries form Cannes 2007 were showcased online.

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Launch Project

Recreating a DVD package and functioning DVD of a Dick Tracy episode now in the public domain. I have a background in DVD authoring so I found this project familiar, and fun to work on. I enjoyed creating a package and style that referenced the era it was from, but also making an effort to make it more relevant to a more modern audience.

Here are some screenshots of the final DVD package.

Freelancing under the name Soulstruck media, I created a version two for my portfolio. Using Flash, I wanted to create an experience revolved around open space, cleanliness, colour, and sans serif type.

Although this is an older project, I am still drawn to it as a larger stepping stone into developing a personal style.

Launch website

Its About Us productions is a company that needed to create an identity to help define themselves in the industry. Not only did they need something to let their audience know they are professional, but also something that would deliver a message that hit home with their name. It needed to be approachable, warm, and ultimately use-able in many applications.

Working together with the client, I created business cards, and a website design for their online presence.

Launch website

Little Genius was created during my time working for Maple Technologies Ltd. I developed a logo for Little Genius, and Little Genius Baby for their series of educational dvds.

I was a part of many different roles on this project. From puppetry and voice overs, to video editing, and website designs, it was an experience full of learning opportunities.

The first version of my Soulstruck media online portfolio. I designed and developed this portfolio as a final grad project during my time at EMD Langara College.