Leah Bancroft dot com

During my year at VFS, I did motion graphics and explored the art of design in motion. Working in a team of two, we created an infographic on meditation. Firstly working with a writer to come up with a script, storyboarding, and moodoards, we developed a clear vision of what needed to be said within the piece. Creating assets, and working with After Effects, I learned a lot about work flow, and the important of a solid folder structure. I also had a lot of fun working on the audio and voice over for this piece.

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Working as Art Director on a music video done for the song ‘Lies’ by Michelle Carter-Leigh, I was able to take on many leadership responsibilities. We worked in a team through pre-production, production, and post production, and kept in communication with our artist to make sure we were meeting the mark for her expectations. Shooting on the blue screen, we used Adobe After Effects to combine our graphical assets and live action footage to tell the story.

The process of this project was very organized, but the creativity for was able to flow into a well rounded music video. Here is a blog post about some of the process we went through.

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A motion piece created using Flash. For this project I set up an interesting situation and did my own photography. I wanted the piece to have an element of mystery and chose to only reveal the image in full at the end.

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Experimenting with After Affects, I created a short Teaser trailer for the movie Spiderman.

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